Role: Freelance Designer
Client: Sophia Cuerquis, Founder
The ask: Rebrand the loungewear apparel line to be more contemporary, clean and bold, visually communicating the brand’s commitment to creating high-quality and sustainably-made pieces.

I worked directly with the founder and designed the logo & logo mark, color palette, creative toolkit, website, social templates, brand postcard, and prepped print-ready artwork files for production.