CHIAKI SAMONTE

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	<title>CHIAKI SAMONTE</title>
	<link>https://chiakisamonte.com</link>
	<description>CHIAKI SAMONTE</description>
	<pubDate>Wed, 21 Oct 2026 09:21:00 +0000</pubDate>
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		<title>Home</title>
				
		<link>https://chiakisamonte.com/Home</link>

		<pubDate>Sun, 23 Oct 2022 20:09:51 +0000</pubDate>

		<dc:creator>CHIAKI SAMONTE</dc:creator>

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		<title>Pressed Juicery</title>
				
		<link>https://chiakisamonte.com/Pressed-Juicery</link>

		<pubDate>Mon, 07 Aug 2023 03:57:50 +0000</pubDate>

		<dc:creator>CHIAKI SAMONTE</dc:creator>

		<guid isPermaLink="true">https://chiakisamonte.com/Pressed-Juicery</guid>

		<description>PRESSED JUICERYClient: Pressed Juicery


I worked alongside the VP of Marketing and led the comprehensive redesign of the brand book and in-store guidelines for Pressed Juicery, an established leader in the juice and wellness space. 
This evolution shifted the brand toward a minimal, less-is-more aesthetic while breathing new life into the core tagline, "You. Powered by nature.” The visual strategy focuses on the juxtaposition of high-energy lifestyle photography with macro, ingredient-focused imagery. 
Beyond the digital and print identity, I helped redesign their retail experience by simplifying the customer wayfinding journey through intuitive, playful information design.
Role: Art Director &#38;amp; Brand Designer︎︎︎ Experiential Design: Customer Wayfinding, menus &#38;amp; product marketing︎︎︎ Visual &#38;amp; Brand Design: Brand book refresh &#38;amp; redesign


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		<title>Obet &#38; Del's</title>
				
		<link>https://chiakisamonte.com/Obet-Del-s</link>

		<pubDate>Mon, 25 Aug 2025 01:09:26 +0000</pubDate>

		<dc:creator>CHIAKI SAMONTE</dc:creator>

		<guid isPermaLink="true">https://chiakisamonte.com/Obet-Del-s</guid>

		<description>OBET &#38;amp; DEL’S
Client: Obet &#38;amp; Del’s
In collaboration with the founders of Obet and Del’s, a community-loved staple in East Hollywood and Northeast LA, I help grow and elevate their visual presence online and in-store.
 My work includes reimagining daily menu systems, conceptualizing and designing new product offerings, product photography, and all consumer and wholesale marketing materials.&#38;nbsp;
Role: Art Director &#38;amp; Designer

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		<title>ARIH x BTS</title>
				
		<link>https://chiakisamonte.com/ARIH-x-BTS</link>

		<pubDate>Mon, 13 Apr 2026 23:01:09 +0000</pubDate>

		<dc:creator>CHIAKI SAMONTE</dc:creator>

		<guid isPermaLink="true">https://chiakisamonte.com/ARIH-x-BTS</guid>

		<description>ARIH x BTS LA LAUNCH
Client: ARIH x BTS&#38;nbsp;
Agency: CNCCNC Agency was tapped to introduce ARIH, a BTS-inspired food and beverage wellness brand, to the LA market through an immersive, three-day experiential pop-up at Westfield Century City. 
We translated the Arirang rhythm into a physical guest journey that balances high-energy sampling with quiet, meditative pauses, merging BTS-inspired creativity with refined Korean wellness.


 Role: Art Director &#38;amp; Senior Designer
︎︎︎ Visual &#38;amp; Spatial Design: Defined the visual identity and curated the atmosphere where food, drink, and environment met to embody the brand’s core pillars: Health, Happiness, and Harmony, expressed through comfort, focus, and balance.︎︎︎ Production: Led the 2D design team to deliver high-quality, production-ready assets, ensuring all met strict quality and brand standards.Executive Creative Director: Jane MorledgeCreative Director: Drea VelazquezDesign Director: JJ MendozaArt Director: Chiaki SamonteSr. Strategist: Sheenie Yip
2D Designers: Jessica Makarevich, Tori Kwon3D Designers: Marlyka Williams, Rene GibsonProp Stylist + Photographer: Elise Apffel
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</description>
		
	</item>
		
		
	<item>
		<title>Koala</title>
				
		<link>https://chiakisamonte.com/Koala</link>

		<pubDate>Wed, 21 Oct 2026 09:21:00 +0000</pubDate>

		<dc:creator>CHIAKI SAMONTE</dc:creator>

		<guid isPermaLink="true">https://chiakisamonte.com/Koala</guid>

		<description>Koala NYFW Pop-Up
Client: Koala&#38;nbsp;
Agency: CNCWe transformed a raw Tribeca loft into an immersive, multi-sensory brand experience for Australian furniture brand Koala during New York Fashion Week. Over three days, this residential space served as a high-visibility destination for NYC fashion creators.

 Role: Senior Art Director
︎︎︎ Creative Strategy &#38;amp; Concepting: Envisioned and executed an Aussie lived-in showroom meets cozy house party concept, moving away from traditional retail displays.︎︎︎ Spatial &#38;amp; Experiential Design: Curated a layered, lived-in aesthetic utilizing dark wood accents, rich jewel tones, sculptural lighting, and vintage furniture to anchor the raw industrial architecture.︎︎︎ Brand Integration: Seamlessly blended a complementary array of premium Australian brands into an effortlessly cool, authentic NYC apartment setting that encouraged guests to stay, connect, and immerse themselves in the brand.

︎︎︎ Production: Led the 2D design team to deliver high-quality, production-ready assets, ensuring all met strict quality and brand standards.
Creative Director: JJ MendozaSr. Art Director: Chiaki SamonteSr. Acct. Manager: Caitlin StevensSr. Producer: Matthew Fischer
2D Designer: Jhean Leigue3D Designer: Laura Pressler
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</description>
		
	</item>
		
		
	<item>
		<title>Recess Dry January</title>
				
		<link>https://chiakisamonte.com/Recess-Dry-January</link>

		<pubDate>Fri, 02 Jan 2026 02:23:45 +0000</pubDate>

		<dc:creator>CHIAKI SAMONTE</dc:creator>

		<guid isPermaLink="true">https://chiakisamonte.com/Recess-Dry-January</guid>

		<description>RECESS DRY JANUARY 2026 + EVERGREEN SOCIAL
Client: Recess

Dry January usually feels like a 31-day lecture. For Recess, we wanted to be the friend who hands you a cold drink and tells you to take a breath. 
My goal was to create a visual world on social that prioritized balance over perfection, proving that you don't need a total life overhaul, just a slightly better way to get through the day. 
Following Dry January, I supported the team day-to-day, creating calm, cool, and collected designs for Recess’ social and email, and custom illustrations for their mini “margarita” party pack launch.

 Role: Art Director &#38;amp; Designer︎︎︎ Organic and paid social art direction &#38;amp; design including animated content, email marketing and custom illustrations.&#60;img width="2000" height="2498" width_o="2000" height_o="2498" data-src="https://freight.cargo.site/t/original/i/458c5fcc9bcb14ef195e0e56683ab685e11ab46c873ede991ab33281ac880cfe/marparty-recess.png" data-mid="253648080" border="0"  src="https://freight.cargo.site/w/1000/i/458c5fcc9bcb14ef195e0e56683ab685e11ab46c873ede991ab33281ac880cfe/marparty-recess.png" /&#62;


&#60;img width="2000" height="2498" width_o="2000" height_o="2498" data-src="https://freight.cargo.site/t/original/i/a960f9fbc424b37f47be7cdfe8d57a24887383ba2c1530dd9e415caaedf1238f/Thoughtstarter_DryTillJuly_1.28.png" data-mid="245380934" border="0"  src="https://freight.cargo.site/w/1000/i/a960f9fbc424b37f47be7cdfe8d57a24887383ba2c1530dd9e415caaedf1238f/Thoughtstarter_DryTillJuly_1.28.png" /&#62;


&#60;img width="2000" height="2498" width_o="2000" height_o="2498" data-src="https://freight.cargo.site/t/original/i/dee133492e1688e4c1ea80f38eb90309e7d899d8d2f64288568884c2e6e55842/FeedPost_TooManyTabsOpen_1.20.png" data-mid="245380957" border="0"  src="https://freight.cargo.site/w/1000/i/dee133492e1688e4c1ea80f38eb90309e7d899d8d2f64288568884c2e6e55842/FeedPost_TooManyTabsOpen_1.20.png" /&#62;
&#60;img width="2000" height="2498" width_o="2000" height_o="2498" data-src="https://freight.cargo.site/t/original/i/de0094551136437aaa094f4b3799f428d771c6c309d4190ebc5417e65b95a234/FeedPost_DampFeb_TrapIWouldFallFor_03.png" data-mid="245380504" border="0"  src="https://freight.cargo.site/w/1000/i/de0094551136437aaa094f4b3799f428d771c6c309d4190ebc5417e65b95a234/FeedPost_DampFeb_TrapIWouldFallFor_03.png" /&#62;
&#60;img width="2000" height="2498" width_o="2000" height_o="2498" data-src="https://freight.cargo.site/t/original/i/59bb8c7882079609f3f35482e33316a14d7c7fbd06e4a0c5a5e48aaa61f8eef6/IGCarousel_BrandEvergreen_RecessMood_03.png" data-mid="245380199" border="0"  src="https://freight.cargo.site/w/1000/i/59bb8c7882079609f3f35482e33316a14d7c7fbd06e4a0c5a5e48aaa61f8eef6/IGCarousel_BrandEvergreen_RecessMood_03.png" /&#62;
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&#60;img width="2000" height="2498" width_o="2000" height_o="2498" data-src="https://freight.cargo.site/t/original/i/a52e0cce16730c583149f9c0a3483eb88253f47550ee00833505c9c2b3d0e4e7/ExpoWest_4x5_Option2.png" data-mid="253648011" border="0"  src="https://freight.cargo.site/w/1000/i/a52e0cce16730c583149f9c0a3483eb88253f47550ee00833505c9c2b3d0e4e7/ExpoWest_4x5_Option2.png" /&#62;
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</description>
		
	</item>
		
		
	<item>
		<title>Medicine Mama</title>
				
		<link>https://chiakisamonte.com/Medicine-Mama</link>

		<pubDate>Tue, 15 Aug 2023 23:37:26 +0000</pubDate>

		<dc:creator>CHIAKI SAMONTE</dc:creator>

		<guid isPermaLink="true">https://chiakisamonte.com/Medicine-Mama</guid>

		<description>MEDICINE MAMAClient: Redbud Brands, Medicine Mama


Building on the refreshed brand identity established by the agency Concrete, I collaborated closely with Medicine Mama’s internal brand team to scale their new visual language across all platforms. 
My role involved translating the core brand DNA into a cohesive ecosystem of digital and physical assets, ensuring a seamless transition from screen to shelf.
Role: Art Director &#38;amp; Designer

︎︎︎ Paid and organic social campaigns, animated content, &#38;amp; email marketing.︎︎︎
Comprehensive event signage, retail displays, &#38;amp; technical packaging design.
    

&#60;img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/3957a3eaff4e1ebc139689affefc43a6c71da5480aed53e1b3028fde4dced2ea/CS_Portfolio_MedMama_BrandDesign-01.png" data-mid="198574344" border="0"  src="https://freight.cargo.site/w/1000/i/3957a3eaff4e1ebc139689affefc43a6c71da5480aed53e1b3028fde4dced2ea/CS_Portfolio_MedMama_BrandDesign-01.png" /&#62;


  &#60;img width="4000" height="5055" width_o="4000" height_o="5055" data-src="https://freight.cargo.site/t/original/i/e1ee4889c763970b3bdce5d66b969c336bb52653b7a34e10b46dbc080d2839c1/CS_Portfolio_MedMama_BrandDesign.png" data-mid="242333975" border="0"  src="https://freight.cargo.site/w/1000/i/e1ee4889c763970b3bdce5d66b969c336bb52653b7a34e10b46dbc080d2839c1/CS_Portfolio_MedMama_BrandDesign.png" /&#62;
&#60;img width="4000" height="5055" width_o="4000" height_o="5055" data-src="https://freight.cargo.site/t/original/i/e79def967d8f83f111a2252355277215a3d327886216a1a140efc1535bfeae3b/CS_Portfolio_MedMama_BrandDesign.png" data-mid="194282405" border="0"  src="https://freight.cargo.site/w/1000/i/e79def967d8f83f111a2252355277215a3d327886216a1a140efc1535bfeae3b/CS_Portfolio_MedMama_BrandDesign.png" /&#62;
    

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&#60;img width="1920" height="1496" width_o="1920" height_o="1496" data-src="https://freight.cargo.site/t/original/i/6baf3d5782c92de56ae8701e0509f236d6b9095b687ab3611b259cdc44b6b155/MM_Newspaper.gif" data-mid="242334021" border="0"  src="https://freight.cargo.site/w/1000/i/6baf3d5782c92de56ae8701e0509f236d6b9095b687ab3611b259cdc44b6b155/MM_Newspaper.gif" /&#62;</description>
		
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	<item>
		<title>Revolve Festival</title>
				
		<link>https://chiakisamonte.com/Revolve-Festival</link>

		<pubDate>Thu, 17 Apr 2025 00:07:00 +0000</pubDate>

		<dc:creator>CHIAKI SAMONTE</dc:creator>

		<guid isPermaLink="true">https://chiakisamonte.com/Revolve-Festival</guid>

		<description>REVOLVE FESTIVAL x VIVRELLE
Client: Revolve, Vivrelle,&#38;nbsp;CNC Agency

In 2025, I was the Creative Lead for Vivrelle’s immersive brand activation at Revolve Festival in Thermal, California.&#38;nbsp;The activation was designed to drive membership sign-ups and brand awareness through a series of luxury-meets-play touchpoints. By blending premium aesthetics with interactive elements like a branded claw machine and prize wheel, we created an environment that encouraged both instant conversion and organic content capture.

Partnering with the Production Lead, Account Lead, freelance designers, and fabrication team, I helped translate the luxury handbag subscription service into a high-energy, desert mirage festival experience.

Role: Creative Lead
︎︎︎ Consumer journey flow and design, including comprehensive wayfinding and signage systems, branded photo moments, product displays, and giveaways.

︎︎︎ Content art direction for on-site photographer to capture the essence of the event for post-campaign storytellingCreative Lead: Chiaki SamonteProduction Lead: Yasmin GleasonAccount Lead: Zara Zargarian


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&#60;img width="2200" height="3300" width_o="2200" height_o="3300" data-src="https://freight.cargo.site/t/original/i/32362a3a0ffcc88c79c16cf8491cfcb30939ee0d3236bd2d82357a5d74a63c59/DSCF1180.jpg" data-mid="229902156" border="0"  src="https://freight.cargo.site/w/1000/i/32362a3a0ffcc88c79c16cf8491cfcb30939ee0d3236bd2d82357a5d74a63c59/DSCF1180.jpg" /&#62;
&#60;img width="2200" height="3300" width_o="2200" height_o="3300" data-src="https://freight.cargo.site/t/original/i/c9e47fe4a3a28acb436565ac221b9e6f3c6fc8fd0f6a06587f81d810eb3d8767/DSC02081.jpg" data-mid="229902384" border="0"  src="https://freight.cargo.site/w/1000/i/c9e47fe4a3a28acb436565ac221b9e6f3c6fc8fd0f6a06587f81d810eb3d8767/DSC02081.jpg" /&#62;
&#38;nbsp;
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&#60;img width="2200" height="3300" width_o="2200" height_o="3300" data-src="https://freight.cargo.site/t/original/i/9de45e4ae57a98318d8f9dae7ac8d56b6358d28dced29df167103baf3330586e/DSCF1136.jpg" data-mid="230321466" border="0"  src="https://freight.cargo.site/w/1000/i/9de45e4ae57a98318d8f9dae7ac8d56b6358d28dced29df167103baf3330586e/DSCF1136.jpg" /&#62;
&#60;img width="2200" height="3300" width_o="2200" height_o="3300" data-src="https://freight.cargo.site/t/original/i/ac1fc6ba0a405740c3b3158c4039b8867c02e459ece3369f9cdc93205188133b/DSC02060.jpg" data-mid="229902864" border="0"  src="https://freight.cargo.site/w/1000/i/ac1fc6ba0a405740c3b3158c4039b8867c02e459ece3369f9cdc93205188133b/DSC02060.jpg" /&#62;

&#60;img width="3300" height="2200" width_o="3300" height_o="2200" data-src="https://freight.cargo.site/t/original/i/addb36adf6e3590e2b845779d25cdad04380ed587761f2eb560d9b3c29a04e31/DSC02292.jpg" data-mid="229902428" border="0"  src="https://freight.cargo.site/w/1000/i/addb36adf6e3590e2b845779d25cdad04380ed587761f2eb560d9b3c29a04e31/DSC02292.jpg" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>Cay Skin</title>
				
		<link>https://chiakisamonte.com/Cay-Skin</link>

		<pubDate>Wed, 02 Apr 2025 07:31:26 +0000</pubDate>

		<dc:creator>CHIAKI SAMONTE</dc:creator>

		<guid isPermaLink="true">https://chiakisamonte.com/Cay-Skin</guid>

		<description>CAY SKIN
Client: Cay Skin, Redbud Brands
Partnering with the Cay Skin team, I helped craft a comprehensive brand refresh across all digital and physical touchpoints. The strategy centered on evolving the brand's aesthetic to exude bold, luxurious confidence, deeply rooted in founder Winnie Harlow’s Jamaican heritage. 
The highlight of this project was designing the Sephora Holiday Gift Set, which ended up selling out completely, both online and across all Sephora stores.Role: Art Director &#38;amp; Designer︎︎︎ Packaging &#38;amp; Printed Signage︎︎︎ Digital &#38;amp; Web Redesign︎︎︎ Organic &#38;amp; Paid Social Design


    &#60;img width="5376" height="3584" width_o="5376" height_o="3584" data-src="https://freight.cargo.site/t/original/i/2d23908d80646a5a4de1ebd3cacf07ad1cbd38096bb27055fe0efcc9d3921fbf/Front.png" data-mid="237410998" border="0"  src="https://freight.cargo.site/w/1000/i/2d23908d80646a5a4de1ebd3cacf07ad1cbd38096bb27055fe0efcc9d3921fbf/Front.png" /&#62;
&#60;img width="5376" height="3584" width_o="5376" height_o="3584" data-src="https://freight.cargo.site/t/original/i/5588eeb25a855928b2996b099e64cb951c0cecc610ef6e59ea948d3c4bb0f0a3/Back.png" data-mid="237410997" border="0"  src="https://freight.cargo.site/w/1000/i/5588eeb25a855928b2996b099e64cb951c0cecc610ef6e59ea948d3c4bb0f0a3/Back.png" /&#62;
    
&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/29b0179cc80f1a09165506bd1266d95c1e8f486b3c0c503430cb13a298e96fd6/CaySkin_Social.png" data-mid="237411672" border="0"  src="https://freight.cargo.site/w/1000/i/29b0179cc80f1a09165506bd1266d95c1e8f486b3c0c503430cb13a298e96fd6/CaySkin_Social.png" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Beyond Yoga</title>
				
		<link>https://chiakisamonte.com/Beyond-Yoga</link>

		<pubDate>Wed, 02 Apr 2025 04:10:56 +0000</pubDate>

		<dc:creator>CHIAKI SAMONTE</dc:creator>

		<guid isPermaLink="true">https://chiakisamonte.com/Beyond-Yoga</guid>

		<description>BEYOND YOGA
Client: Beyond Yoga, CNC Agency
In 2025, I served as the art director &#38;amp; design lead at CNC, for Beyond Yoga’s brand activation in Los Angeles, timed to celebrate International Women’s Month. We transformed the rooftop of the Century City Mall into a two-day wellness and movement destination designed to foster deep community connections between influencers and consumers.
The creative strategy focused on creating a bright and inclusive environment where guests could engage with top wellness professionals. 
My role involved designing a seamless 360-degree journey that balanced Beyond Yoga’s signature soft aesthetic with the vibrant, celebratory spirit of the LA community. 
Role: Art Director &#38;amp; Sr. Designer
︎︎︎ Design for the gifting suite, interactive product giveaways, and curated food and beverage bar.
︎︎︎ Comprehensive wayfinding, signage &#38;amp; branded photo moments.

︎︎︎ Art Direction for on-site photo and video team to capture the essence of the event for post-campaign storytelling.
Creative Director: Brittney BurtonArt Director + Sr. Designer: Chiaki Samonte
Production Lead: Matthew Fischer
Photographer: Elise Apffel


&#60;img width="1024" height="683" width_o="1024" height_o="683" data-src="https://freight.cargo.site/t/original/i/4e4ba79c86c4f1733754996681dad33b8984dfbe87d5b40e28dd213cf0e4fd03/CNCxBY-March-LA-Popup_44.jpg" data-mid="229139998" border="0"  src="https://freight.cargo.site/w/1000/i/4e4ba79c86c4f1733754996681dad33b8984dfbe87d5b40e28dd213cf0e4fd03/CNCxBY-March-LA-Popup_44.jpg" /&#62;

&#60;img width="1024" height="1280" width_o="1024" height_o="1280" data-src="https://freight.cargo.site/t/original/i/7ec521933ab68aceb20e278a4f683894a623775d202606b5ccb3c26b4ca7ee69/CNCxBY-March-LA-Popup_23.jpg" data-mid="229139936" border="0"  src="https://freight.cargo.site/w/1000/i/7ec521933ab68aceb20e278a4f683894a623775d202606b5ccb3c26b4ca7ee69/CNCxBY-March-LA-Popup_23.jpg" /&#62;
&#60;img width="1024" height="1280" width_o="1024" height_o="1280" data-src="https://freight.cargo.site/t/original/i/e9cfc345d598c06ab1d9bc6f65c964504e3dc89d235d1c928168aa323ae65c6c/CNCxBY-March-LA-Popup_62.jpg" data-mid="229139974" border="0"  src="https://freight.cargo.site/w/1000/i/e9cfc345d598c06ab1d9bc6f65c964504e3dc89d235d1c928168aa323ae65c6c/CNCxBY-March-LA-Popup_62.jpg" /&#62;
&#60;img width="1024" height="1821" width_o="1024" height_o="1821" data-src="https://freight.cargo.site/t/original/i/8cd1776f8fbb271a3b204e27a689a335d3cc016ccbd04ecc9d03b01f26927358/CNCxBY-March-LA-Popup_16.jpg" data-mid="229139969" border="0"  src="https://freight.cargo.site/w/1000/i/8cd1776f8fbb271a3b204e27a689a335d3cc016ccbd04ecc9d03b01f26927358/CNCxBY-March-LA-Popup_16.jpg" /&#62;
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