Client: Pressed Juicery
Role: Brand Designer

I worked directly with the SVP of Marketing on redesigning the established juice and wellness company’s brand book and in-stores brand guidelines. The updated direction and designs embraces a minimal, less is more look and feel, and brings the brand’s tagline, ‘You. Powered by nature,” to life – through the use of natural ingredient-focused images juxtaposed with the energy of real humans. Aside from refreshed visuals, we also aimed to find solutions that both simplified and added fun to the customer wayfinding journey in-stores.