Client: Pressed Juicery

I worked alongside the VP of Marketing and led the comprehensive redesign of the brand book and in-store guidelines for Pressed Juicery, an established leader in the juice and wellness space.

This evolution shifted the brand toward a minimal, less-is-more aesthetic while breathing new life into the core tagline, "You. Powered by nature.” The visual strategy focuses on the juxtaposition of high-energy lifestyle photography with macro, ingredient-focused imagery.

Beyond the digital and print identity, I helped redesign their retail experience by simplifying the customer wayfinding journey through intuitive, playful information design.