Client: Pressed Juicery

Working alongside the SVP of Marketing, I led the comprehensive redesign of the brand book and in-store guidelines for Pressed Juicery, an established leader in the juice and wellness space.

This evolution shifted the brand toward a minimal, less-is-more aesthetic while breathing new life into the core tagline, "You. Powered by nature."

The visual strategy focuses on the juxtaposition of high-energy lifestyle photography with macro, ingredient-focused imagery. Beyond the digital and print identity, I spearheaded a reimagined retail experience designed to simplify and elevate the customer wayfinding journey through intuitive, playful information design.