Client: Cay Skin, Redbud Brands
Art Direction & Design: Chiaki Samonte
Brand Identity: Concrete
Website: ARD

I helped the Cay Skin team refresh the brand style guide and look and feel of the up-and-coming, Sephora-favorite suncare brand by Winnie Harlow. We set out to bring a visual identity to life that exudes bold confidence and luxurious energy, inspired by Winnie’s island girl roots in Jamaica. 


︎︎︎ RESPONSIBILITIES: ART DIRECTION & DESIGN ACROSS SOCIAL,DIGITAL & WEB TOUCHPOINTS, INCLUDING: A BRAND STYLE GUIDE REFRESH, WEBSITE REDESIGN, PRINTED SIGNAGE, PACKAGING, AND VISUAL MERCHANDISING, AND ORGANIC & PAID SOCIAL ADS