Client: Cay Skin, Redbud Brands
Art Direction & Design: Chiaki Samonte
Brand Identity: Concrete
Website: ARD

I helped the Cay Skin team refresh their brand look and feel across social and web, and even had the opportunity to design packaging for their Sephora Holiday Gift Set, which sold out online and in-stores. We set out to push the brand visuals to exude bold and luxurious confidence, inspired by founder Winnie Harlow’s Jamaican roots.


︎︎︎ RESPONSIBILITIES: ART DIRECTION & DESIGN ACROSS SOCIAL,DIGITAL & WEB TOUCHPOINTS, INCLUDING: A BRAND STYLE GUIDE REFRESH, WEBSITE REDESIGN, PRINTED SIGNAGE, PACKAGING, AND VISUAL MERCHANDISING, AND ORGANIC & PAID SOCIAL ADS