Client: H&M, CNC Agency

H&M unveiled its exclusive spring collection with an elevated, members-only event celebrating fashion, creativity, and renewal. Guests enjoyed bespoke treats from amazing local women-owned businesses and received custom-arranged floral arrangements and a premium gift bag. With a bohemian, ethereal ambiance and an all-female DJ lineup, the evening captured the effortless elegance of spring.

︎︎︎ RESPONSIBILITIES: CREATIVE & ART DIRECTION THROUGHOUT CONSUMER JOURNEY TOUCHPOINTS INCLUDING BRANDED FLOWER CART & FLORAL GIVEAWAYS, DJ BOOTH, FOOD & BEVERAGE BAR, PRODUCT GIVEAWAYS & GIFTING SUITE, PHOTO & VIDEO ART DIRECTION