Client: H&M, CNC Agency
Creative Lead: Chiaki Samonte
Account Lead: Scout Sable
Production Lead: Katie Broderick
Graphic Designer: Katherin Isupova
Photographer: Noel McGrath
Videographer: Robbie Nero

H&M unveiled its exclusive spring collection with an elevated, members-only event celebrating fashion, creativity, and renewal. Guests enjoyed bespoke treats from amazing local women-owned businesses and received custom-arranged floral arrangements and a premium gift bag. With a bohemian, ethereal ambiance and an all-female DJ lineup, the evening captured the effortless elegance of spring.

︎︎︎ CONSUMER JOURNEY: BRANDED FLORAL CART, DJ BOOTH, FOOD & BEV BAR, BRANDED GIVEAWAYS
︎︎︎ CREATIVE DIRECTION, PRODUCTION DESIGN
︎︎︎ RESULTS: 107% INCREASE IN TRAFFIC VS PREVIOUS YEAR’S EVENT, +85% SELLING TO PREVIOUS YEAR’S EVENT