Client: OUAI

To help tease the launch of OUAI’s new, transportive fragrance mists, I collaborated with the OUAI internal team to develop a flagship social asset that captures the essence of a vacation in a bottle. 

The project centered on a 45-second, 9x16 zoom-style animation︎︎︎ that weaves together custom illustrations. Each scene transitions seamlessly into the next, taking the viewer on a visual journey across different destinations, St. Barts, Santorini, and Ibiza, while revealing hidden brand easter eggs along the way. The final asset was optimized for high-impact storytelling across OUAI’s organic social channels, email, and SMS.

Responsibilities: Art Direction, Illustration, and Motion Graphics.