Client: OUAI

To launch OUAI-CATION, a sub-brand dedicated to transportive fragrance mists, I collaborated with the OUAI internal team to develop a flagship social asset that captures the vacation in a bottle essence of the collection.

The project centered on a 45-second, 9x16 zoom-style animation︎︎︎ that weaves together custom illustrations. Each scene transitions seamlessly into the next, taking the viewer on a visual journey across different destinations while revealing hidden brand easter eggs along the way. The final asset was optimized for high-impact storytelling across OUAI’s organic social channels, email, and SMS.

Responsibilities

Art Direction, Illustration, and Motion Graphics.