Client: Obet & Del’s

I collaborated with the founders of Obet and Del’s, a community-loved staple in East Hollywood and Northeast LA, to elevate their visual presence as they expanded their footprint.

The objective was to evolve their in-store experience while maintaining the local charm that defines the brand.

My work included reimagining the daily menu systems to designing the packaging for their flagship legacy line of espresso and coffee beans.

Responsibilities: Art Direction, Graphic Design & Print Production.

︎︎︎ Packaging design for the legacy line of coffee & espresso bags, balancing retail shelf-appeal with functional labeling
︎︎︎ Redesign of all physical menu boards and custom retail signage to streamline the ordering process & offerings.
︎︎︎ Branded social content and announcement posts supporting their expansion into a new location.