Client: Beyond Yoga, CNC Agency

In 2025, I served as the art director & design lead at CNC, for Beyond Yoga’s brand activation in Los Angeles, timed to celebrate International Women’s Month.

We transformed the rooftop of the Century City Mall into a two-day wellness and movement destination designed to foster deep community connections between influencers and consumers.

The creative strategy focused on creating a bright and inclusive environment where guests could engage with top wellness professionals.

My role involved designing a seamless 360-degree journey that balanced Beyond Yoga’s signature soft aesthetic with the vibrant, celebratory spirit of the LA community.

Responsibilities: Art Direction, Environmental Design & Production Design

︎︎︎ Design for the gifting suite, interactive product giveaways, and curated food and beverage bar.
︎︎︎ Comprehensive wayfinding, signage & branded photo moments.
︎︎︎ Art Direction for on-site photo and video team to capture the essence of the event for post-campaign storytelling.