Client: Beyond Yoga, CNC Agency

In 2025, I served as the art director & design lead for Beyond Yoga’s brand activation in Los Angeles, timed to celebrate International Women’s Month.

In partnership with CNC, we transformed the rooftop of the Century City Mall into a two-day wellness and movement destination designed to foster deep community connections between influencers and consumers.

The creative strategy focused on creating a bright and inclusive environment where guests could engage with top wellness professionals.

My role involved designing a seamless 360-degree journey that balanced Beyond Yoga’s signature soft aesthetic with the vibrant, celebratory spirit of the LA community.

Responsibilities

Art Direction, Environmental Design, and Production Design

︎︎︎ Experiential: Design for the gifting Suite, interactive product giveaways, and a curated food & beverage Bar.

︎︎︎ Environmental: Comprehensive wayfinding and signage systems and branded photo moments.

︎︎︎ Content: Art direction for on-site photo and video teams to capture the essence of the event for post-campaign storytelling.