Client: Revolve, Vivrelle, CNC Agency

In 2025, I was the Creative Lead for Vivrelle’s immersive brand activation at Revolve Festival in Thermal, California. 

The activation was designed to drive membership sign-ups and brand awareness through a series of luxury-meets-play touchpoints. By blending premium aesthetics with interactive elements like a branded claw machine and prize wheel, we created an environment that encouraged both instant conversion and organic content capture.

Partnering with the Production Lead, Account Lead, freelance designers, and fabrication team, I helped translate the luxury handbag subscription service into a high-energy, desert mirage festival experience.

Role: Art Director & Experiential Designer

︎︎︎ Consumer journey flow and design, including comprehensive wayfinding and signage systems, branded photo moments, product displays, and giveaways.

︎︎︎ Content art direction for on-site photographer to capture the essence of the event for post-campaign storytelling