Client: Revolve, Vivrelle, CNC Agency

In 2025, I was the Creative Lead for Vivrelle’s immersive brand activation at Revolve Festival in Thermal, California. 

The activation was designed to drive membership sign-ups and brand awareness through luxury-meets-play touchpoints. We blended premium aesthetics with interactive elements like a branded claw machine and prize wheel to create an environment that encouraged instant conversion and organic content capture.

Role: Creative Lead

︎︎︎ Consumer journey flow and design, including comprehensive wayfinding and signage, branded photo moments, product displays, and giveaways.

︎︎︎ Design direction for the fabrication and printed assets.

︎︎︎ Photo art direction for on-site photographer.

Creative Lead: Chiaki Samonte

Production Lead: Yasmin Gleason

Account Lead: Zara Zargarian