Client: Revolve, Vivrelle, CNC Agency

In 2025, I served as Creative Lead for Vivrelle’s immersive brand activation at Revolve Festival in Thermal, California. 

Partnering with internal leads, freelance designers, and production teams, I helped translate the luxury handbag subscription service into a high-energy, desert mirage festival experience.

The activation was designed to drive membership sign-ups and brand awareness through a series of luxury-meets-play touchpoints. By blending premium aesthetics with interactive elements like a branded claw machine and prize wheel, we created an environment that encouraged both instant conversion and organic content capture.

Responsibilities: Creative & Art Direction, Experiential Design & Visual Merchandising

︎︎︎ Consumer journey flow and design, including comprehensive wayfinding and signage systems, branded photo moments, product displays, and giveaways.

︎︎︎ Content art direction for on-site photographer to capture the essence of the event for post-campaign storytelling