Client: CNC Agency,  AG1

I collaborated with AG1 and CNC to design a four-city immersive tour across the US, focused on taking the brand's foundational nutrition beyond the bottle.

These high-traffic pop-ups were designed to educate consumers on daily health habits while building a tangible sense of community through live product tastings and interactive wellness experiences.

The visual strategy centered on bringing AG1’s clean, science-backed aesthetic into the physical world. From custom-branded trucks to curated product displays, every touchpoint was engineered to feel premium yet accessible, turning high-foot-traffic urban areas into hubs for wellness education and brand discovery.

Responsibilities

Art Direction, Environmental Design, and Production Design

︎︎︎ Experiential: Design for the branded mobile tour truck and modular product sampling stations.

︎︎︎ Environmental: Comprehensive signage and wayfinding tailored for high-density outdoor environments.

︎︎︎ Merchandise & Print: Design of branded giveaways and educational print assets to drive long-term brand recall.

︎︎︎ Visual Merchandising: Elevated product displays that highlighted the simplicity of the AG1 daily ritual.