Client: CNC Agency,  AG1

I collaborated with AG1 and CNC to design a four-city immersive tour across the US, focused on taking the brand's foundational nutrition beyond the bottle.

These high-traffic pop-ups were designed to educate consumers on daily health habits while building a tangible sense of community through live product tastings and interactive wellness experiences.

The visual strategy centered on bringing AG1’s clean, science-backed aesthetic into the physical world. From custom-branded trucks to curated product displays, every touchpoint was designed to feel both premium and accessible, transforming high-traffic urban areas into hubs for wellness education and brand discovery.

Responsibilities: Art Direction, Environmental Design & Production Design

︎︎︎ Design for the branded mobile truck and modular product sampling stations.
︎︎︎ Comprehensive signage and wayfinding tailored for high-density outdoor environments.
︎︎︎ Design of branded giveaways and educational print assets.
︎︎︎ Product displays that highlight the simplicity of the AG1 ritual.