Partnering with the Cay Skin team, I helped craft a comprehensive brand refresh across all digital and physical touchpoints. The strategy centered on evolving the brand's aesthetic to exude bold, luxurious confidence, deeply rooted in founder Winnie Harlow’s Jamaican heritage.
The highlight of this project was designing the Sephora Holiday Gift Set, which ended up selling out completely, both online and on the shelves.
Responsibilities:Art Direction, Graphic Design, and UX/UI Design
︎︎︎ Packaging & Printed Signage ︎︎︎ Digital & Web Redesign
