Client: St. Tropez, CNC Agency
Creative Lead: Chiaki Samonte
Account Lead: Cate Jensen
Production Lead: Jake McCready
3D Designer: Sean Pedeflous
Photographer: Rene Hernandez

St. Tropez and CNC teamed up for a high-impact mobile truck activation on March 28th and March 29th, 2025, in the bustling area of  Lincoln Road, Miami to drive brand awareness and sales.

This two-day event featured product sampling, giveaways, and interactive experiences, showcasing hero products like Express Bronzing Mousse, Sunlit Skin Face Serum, and Purity Face Mist, paired with refreshing iced beverages.

With a dual-retailer approach supporting both Sephora and Ulta, we utilized our event to drive in-store engagement to boost visibility, drive product trial, and maximize conversions.

︎︎︎ CONSUMER JOURNEY: BRANDED BEV TRUCK, PRODUCT WALL, PHOTO MOMENT, MERCH
︎︎︎ CREATIVE DIRECTION, PRODUCTION DESIGN