Client: Pressed Juicery

Working alongside the SVP of Marketing, I led the comprehensive redesign of the brand book and in-store guidelines for Pressed Juicery, an established leader in the juice and wellness space.

This evolution shifted the brand toward a minimal, less-is-more aesthetic while breathing new life into the core tagline, "You. Powered by nature."

The visual strategy focuses on the juxtaposition of high-energy lifestyle photography with macro, ingredient-focused imagery. Beyond the digital and print identity, I spearheaded a reimagined retail experience designed to simplify and elevate the customer wayfinding journey through intuitive, playful information design.

Client: Redbud Brands, Medicine Mama

Building on the refreshed brand identity established by the agency Concrete, I collaborated closely with Medicine Mama’s internal brand team to scale their new visual language across all platforms. My role involved translating the core brand DNA into a cohesive ecosystem of digital and physical assets, ensuring a seamless transition from screen to shelf.

Responsibilities: Art Direction, Graphic Design & Motion

︎︎︎ Paid and organic social campaigns, animated content, & email marketing.
︎︎︎ Comprehensive event signage, retail displays, & technical packaging design.

Client: Obet & Del’s

I collaborated with the founders of Obet and Del’s, a community-loved staple in East Hollywood and Northeast LA, to elevate their visual presence as they expanded their footprint.

The objective was to evolve their in-store experience while maintaining the local charm that defines the brand.

My work included reimagining the daily menu systems to designing the packaging for their flagship legacy line of espresso and coffee beans.

Responsibilities: Art Direction, Graphic Design & Print Production.

︎︎︎ Packaging design for the legacy line of coffee & espresso bags, balancing retail shelf-appeal with functional labeling
︎︎︎ Redesign of all physical menu boards and custom retail signage to streamline the ordering process & offerings.
︎︎︎ Branded social content and announcement posts supporting their expansion into a new location.

Client: Revolve, Vivrelle, CNC Agency

In 2025, I served as Creative Lead for Vivrelle’s immersive brand activation at Revolve Festival in Thermal, California. 

Partnering with internal leads, freelance designers, and production teams, I helped translate the luxury handbag subscription service into a high-energy, desert mirage festival experience.

The activation was designed to drive membership sign-ups and brand awareness through a series of luxury-meets-play touchpoints. By blending premium aesthetics with interactive elements like a branded claw machine and prize wheel, we created an environment that encouraged both instant conversion and organic content capture.

Responsibilities: Creative & Art Direction, Experiential Design & Visual Merchandising

︎︎︎ Consumer journey flow and design, including comprehensive wayfinding and signage systems, branded photo moments, product displays, and giveaways.

︎︎︎ Content art direction for on-site photographer to capture the essence of the event for post-campaign storytelling

Client: OUAI

To help tease the launch of OUAI’s new, transportive fragrance mists, I collaborated with the OUAI internal team to develop a flagship social asset that captures the essence of a vacation in a bottle. 

The project centered on a 45-second, 9x16 zoom-style animation︎︎︎ that weaves together custom illustrations. Each scene transitions seamlessly into the next, taking the viewer on a visual journey across different destinations, St. Barts, Santorini, and Ibiza, while revealing hidden brand easter eggs along the way. The final asset was optimized for high-impact storytelling across OUAI’s organic social channels, email, and SMS.

Responsibilities: Art Direction, Illustration, and Motion Graphics.