Medicine Mama
Client: Redbud Brands, Medicine Mama
Brand Identity: Concrete
Art Director & Designer: Chiaki Samonte
Utilizing the newly designed brand identity created by Concrete, I had the pleasure of helping the internal brand team at Medicine Mama build out all other creative assets for social, email, and events.
︎︎︎ RESPONSIBILITIES: ART DIRECTION, DESIGN, ANIMATION ACROSS SOCIAL & DIGITAL TOUCHPOINTS, INCLUDING: ALL PRINTED SIGNAGE, ORGANIC & PAID SOCIAL ADS, AND EMAIL MARKETING.
Pressed Juicery
Client: Pressed Juicery
Brand Designer: Chiaki Samonte
Editor: Ryan Hills
I worked directly with the SVP of Marketing on redesigning the established juice and wellness company’s brand book and in-stores brand guidelines. The updated direction and designs embraces a minimal, less is more look and feel, and brings the brand’s tagline, ‘You. Powered by nature,” to life – through the use of natural ingredient-focused images juxtaposed with the energy of real humans. Aside from refreshed visuals, we also aimed to find solutions that both simplified and added fun to the customer wayfinding journey in-stores.
︎︎︎ RESPONSIBILITIES: ART DIRECTION & DESIGN FOR BRAND BOOK, IN-STORE EXPERIENCE INCLUDING WAYFINDING SIGNAGE AND INFORMATION DESIGN, PACKAGING LABELS, AND BRAND PARTNERSHIP COLLABORATIONS.
AG1 x CNC Agency
Client: CNC Agency, AG1
Creative Director: Brittney Burton
Art Director, Designer: Chiaki Samonte
AG1 partnered with CNC to curate 4 immersive experiences across the US that enabled consumers to sample AG1 product and experience community that extends beyond a beverage. Across our 4 activations we encouraged wellness through community, educated consumers on foundational nutrition, focused on product tasting and sampling and prioritized increased brand awareness through pop-us in high foot traffic areas.
︎︎︎ RESPONSIBILITIES: ART DIRECTION & PRODUCTION DESIGN: PRODUCT DISPLAY, BRANDED TRUCK, BRANDED PRINT ASSETS, SIGNAGE AND MERCHANDISE/GIVEAWAYS
H&M x CNC
Client: H&M, CNC Agency
Creative Lead: Chiaki Samonte
Account Lead: Scout Sable
Production Lead: Katie Broderick
Graphic Designer: Katherin Isupova
Photographer: Noel McGrath
Videographer: Robbie Nero
H&M unveiled its exclusive spring collection with an elevated, members-only event celebrating fashion, creativity, and renewal. Guests enjoyed bespoke treats from amazing local women-owned businesses and received custom-arranged floral arrangements and a premium gift bag. With a bohemian, ethereal ambiance and an all-female DJ lineup, the evening captured the effortless elegance of spring.
︎︎︎ RESPONSIBILITIES: CREATIVE & ART DIRECTION THROUGHOUT CONSUMER JOURNEY TOUCHPOINTS INCLUDING BRANDED FLOWER CART & FLORAL GIVEAWAYS, DJ BOOTH, FOOD & BEVERAGE BAR, PRODUCT GIVEAWAYS & GIFTING SUITE, PHOTO & VIDEO ART DIRECTION
Beyond Yoga x CNC
Client: Beyond Yoga, CNC Agency
Creative Lead: Brittney Burton
Account Lead: Hallie Murdock
Production Lead: Matthew Fischer
Art Director/Designer: Chiaki Samonte
Photographer: Elise Apffel
Beyond Yoga partnered with CNC to support its first big brand moment in LA in 2025 during International Women’s Month. A 2-day wellness & movement destination for influencers and consumers alike, providing them with an opportunity to experience top wellness professionals and experiences while connecting more deeply with the LA community and most importantly celebrating each other.
︎︎︎ RESPONSIBILITIES: ART DIRECTION & PRODUCTION DESIGN THROUGHOUT CONSUMER JOURNEY TOUCHPOINTS INCLUDING BRANDED PHOTO MOMENTS, WAYFINDING & SIGNAGE DESIGN, FOOD & BEVERAGE BAR, PRODUCT GIVEAWAYS & GIFTING SUITE, PHOTO & VIDEO ART DIRECTION
