PRESSED JUICERY
Client: Pressed Juicery
I worked alongside the VP of Marketing and led the comprehensive redesign of the brand book and in-store guidelines for Pressed Juicery, an established leader in the juice and wellness space.
This evolution shifted the brand toward a minimal, less-is-more aesthetic while breathing new life into the core tagline, "You. Powered by nature.” The visual strategy focuses on the juxtaposition of high-energy lifestyle photography with macro, ingredient-focused imagery.
Beyond the digital and print identity, I helped redesign their retail experience by simplifying the customer wayfinding journey through intuitive, playful information design.
Role: Art Director & Brand Designer
︎︎︎ Experiential Design: Customer Wayfinding, menus & product marketing
︎︎︎ Visual & Brand Design: Brand book refresh & redesign
ARIH x BTS LA LAUNCH
Client: ARIH x BTS
Agency: CNC
CNC Agency was tapped to introduce ARIH, a BTS-inspired food and beverage wellness brand, to the LA market through an immersive, three-day experiential pop-up at Westfield Century City.
We translated the Arirang rhythm into a physical guest journey that balances high-energy sampling with quiet, meditative pauses, merging BTS-inspired creativity with refined Korean wellness.
Role: Art Director & Senior Designer
︎︎︎ Visual & Spatial Design: Defined the visual identity and curated the atmosphere where food, drink, and environment met to embody the brand’s core pillars: Health, Happiness, and Harmony, expressed through comfort, focus, and balance.
︎︎︎ Production: Led the 2D design team to deliver high-quality, production-ready assets, ensuring all met strict quality and brand standards.
Executive Creative Director: Jane Morledge
Creative Director: Drea Velazquez
Design Director: JJ Mendoza
Art Director: Chiaki Samonte
Sr. Strategist: Sheenie Yip
2D Designers: Jessica Makarevich, Tori Kwon
3D Designers: Marlyka Williams, Rene Gibson
Prop Stylist + Photographer: Elise Apffel
OBET & DEL’S
Client: Obet & Del’s
In collaboration with the founders of Obet and Del’s, a community-loved staple in East Hollywood and Northeast LA, I help grow and elevate their visual presence online and in-store.
My work includes reimagining daily menu systems, conceptualizing and designing new product offerings, product photography, and all consumer and wholesale marketing materials.
Role: Art Director & Designer
RECESS DRY JANUARY 2026 + EVERGREEN SOCIAL
Client: Recess
Dry January usually feels like a 31-day lecture. For Recess, we wanted to be the friend who hands you a cold drink and tells you to take a breath.
My goal was to create a visual world on social that prioritized balance over perfection, proving that you don't need a total life overhaul, just a slightly better way to get through the day.
Following Dry January, I supported the team day-to-day, creating calm, cool, and collected designs for Recess’ social and email, and custom illustrations for their mini “margarita” party pack launch.
Role: Art Director & Designer
︎︎︎ Organic and paid social, animated content, & email marketing.
MEDICINE MAMA
Client: Redbud Brands, Medicine Mama
Building on the refreshed brand identity established by the agency Concrete, I collaborated closely with Medicine Mama’s internal brand team to scale their new visual language across all platforms.
My role involved translating the core brand DNA into a cohesive ecosystem of digital and physical assets, ensuring a seamless transition from screen to shelf.
Role: Art Director & Designer
︎︎︎ Paid and organic social campaigns, animated content, & email marketing.
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Comprehensive event signage, retail displays, & technical packaging design.
