Medicine Mama
Client: Redbud Brands, Medicine Mama
Brand Identity: Concrete
Art Director & Designer: Chiaki Samonte
Utilizing the newly designed brand identity created by Concrete, I had the pleasure of helping the internal brand team at Medicine Mama build out all other creative assets for social, email, and events.
︎︎︎ RESPONSIBILITIES: ART DIRECTION, DESIGN, ANIMATION ACROSS DIGITAL & IRL TOUCHPOINTS, INCLUDING: PRINTED SIGNAGE, PACKAGING, ORGANIC & PAID SOCIAL ADS, AND EMAIL MARKETING.
Pressed Juicery
Client: Pressed Juicery
Brand Designer: Chiaki Samonte
Editor: Ryan Hills
I worked directly with the SVP of Marketing on redesigning the established juice and wellness company’s brand book and in-stores brand guidelines. The updated direction and designs embraces a minimal, less is more look and feel, and brings the brand’s tagline, ‘You. Powered by nature,” to life – through the use of natural ingredient-focused images juxtaposed with the energy of real humans. Aside from refreshed visuals, we also aimed to find solutions that both simplified and added fun to the customer wayfinding journey in-stores.
︎︎︎ RESPONSIBILITIES: ART DIRECTION & DESIGN FOR BRAND BOOK, IN-STORE EXPERIENCE INCLUDING WAYFINDING SIGNAGE AND INFORMATION DESIGN, PACKAGING LABELS, AND BRAND PARTNERSHIP COLLABORATIONS.
Cay Skin
Client: Cay Skin, Redbud Brands
Art Direction & Design: Chiaki Samonte
Brand Identity: Concrete
Website: ARD
I helped the Cay Skin team refresh their brand look and feel across social and web, and even had the opportunity to design packaging for their Sephora Holiday Gift Set, which sold out online and in-stores. We set out to push the brand visuals to exude bold and luxurious confidence, inspired by founder Winnie Harlow’s Jamaican roots.
︎︎︎ RESPONSIBILITIES: ART DIRECTION & DESIGN ACROSS SOCIAL,DIGITAL & WEB TOUCHPOINTS, INCLUDING: A BRAND STYLE GUIDE REFRESH, WEBSITE REDESIGN, PRINTED SIGNAGE, PACKAGING, AND VISUAL MERCHANDISING, AND ORGANIC & PAID SOCIAL ADS
Obet & Del’s
Client: Obet & Del’s
Art Direction & Design: Chiaki Samonte
I worked directly with the owners of Obet and Del’s, a community-loved coffee shop in the heart of East Hollywood (and now also in Highland Park) to redesign all in-store menus, product and retail signage, even had the opportunity to create the packaging designs of their new legacy line of espresso and coffee bags.
︎︎︎ RESPONSIBILITIES: ART DIRECTION & DESIGN, PACKAGING
Revolve Fest 2025 – Vivrelle Activation
Client: Revolve, Vivrelle, CNC Agency
Creative Lead: Chiaki Samonte
Account Lead: Zara Zagarian
Production Lead: Yasmin Gleason
Graphic Designer: Alana Downie
Photographer: Michael James Murray
CNC helped create an interactive brand activation for luxury handbag subscription company, Vivrelle, at Revolve Festival 2025, which took place in Thermal, California.
The experience goal included driving brand awareness to Vivrelle’s handbag rental service, highlighting their new AI integration with Revolve, encouraging website visits and membership sign-ups through prizes and giveaways, and inspiring content capture and social sharing via interactive games and handbag giveaways.
︎︎︎ RESPONSIBILITIES: CREATIVE/ART DIRECTION & DESIGN THROUGHOUT CONSUMER JOURNEY TOUCHPOINTS INCLUDING BRANDED CLAW MACHINE, INTERACTIVE GAME: SPIN WHEEL, PRIZE BAR. PHOTO MOMENT AND PRODUCT DISPLAY, AND PHOTO & VIDEO ART DIRECTION
