PRESSED JUICERY
Client: Pressed Juicery
I worked alongside the VP of Marketing to lead a comprehensive redesign of the brand book and in-store guidelines for Pressed Juicery, an established leader in the juice and wellness space.
This evolution shifted the brand toward a minimal, less-is-more aesthetic while breathing new life into the core tagline, "You. Powered by nature.” The visual strategy focuses on the juxtaposition of high-energy lifestyle photography with macro, ingredient-focused imagery.
Beyond the digital and print identity, I helped redesign their retail experience by simplifying the customer wayfinding journey through clean and intuitive information design.
Role: Art Director & Brand Designer
︎︎︎ Experiential Design: Customer Wayfinding, menus & product marketing
︎︎︎ Visual & Brand Design: Brand book refresh & redesign
OBET & DEL’S
Client: Obet & Del’s
In collaboration with the founders of Obet and Del’s, a community-loved staple in East Hollywood and Northeast LA, I help grow and elevate their visual presence online and in-store.
My work includes reimagining daily menu systems, conceptualizing and designing new product offerings, product photography, and all consumer and wholesale marketing materials.
Role: Art Director & Designer
ARIH x BTS LA LAUNCH
Client: ARIH x BTS
Agency: CNC
CNC Agency was tapped to introduce ARIH, a BTS-inspired food and beverage wellness brand, to the LA market through an immersive, three-day experiential pop-up at Westfield Century City.
We translated the Arirang rhythm into a physical guest journey that balances high-energy sampling with quiet, meditative pauses, merging BTS-inspired creativity with refined Korean wellness.
Role: Art Director & Senior Designer
︎︎︎ Visual & Spatial Design: Defined the visual identity and curated the atmosphere where food, drink, and environment met to embody the brand’s core pillars: Health, Happiness, and Harmony, expressed through comfort, focus, and balance.
︎︎︎ Production: Led the 2D design team to deliver high-quality, production-ready assets, ensuring all met strict quality and brand standards.
Executive Creative Director: Jane Morledge
Creative Director: Drea Velazquez
Design Director: JJ Mendoza
Art Director: Chiaki Samonte
Sr. Strategist: Sheenie Yip
2D Designers: Jessica Makarevich, Tori Kwon
3D Designers: Marlyka Williams, Rene Gibson
Prop Stylist + Photographer: Elise Apffel
Koala NYFW Pop-Up
Client: Koala
Agency: CNC
We transformed a raw Tribeca loft into an immersive, multi-sensory brand experience for Australian furniture brand Koala during New York Fashion Week. Over three days, this residential space served as a high-visibility destination for NYC fashion creators.
Role: Senior Art Director
︎︎︎ Creative Strategy & Concepting: Envisioned and executed an Aussie lived-in showroom meets cozy house party concept, moving away from traditional retail displays.
︎︎︎ Spatial & Experiential Design: Curated a layered, lived-in aesthetic utilizing dark wood accents, rich jewel tones, sculptural lighting, and vintage furniture to anchor the raw industrial architecture.
︎︎︎ Brand Integration: Seamlessly blended a complementary array of premium Australian brands into an effortlessly cool, authentic NYC apartment setting that encouraged guests to stay, connect, and immerse themselves in the brand.
︎︎︎ Production: Led the 2D design team to deliver high-quality, production-ready assets, ensuring all met strict quality and brand standards.
Creative Director: JJ Mendoza
Sr. Art Director: Chiaki Samonte
Sr. Acct. Manager: Caitlin Stevens
Sr. Producer: Matthew Fischer
2D Designer: Jhean Leigue
3D Designer: Laura Pressler
RECESS DRY JANUARY 2026 + EVERGREEN SOCIAL
Client: Recess
Dry January usually feels like a 31-day lecture. For Recess, we wanted to be the friend who hands you a cold drink and tells you to take a breath.
My goal was to create a visual world on social that prioritized balance over perfection, proving that you don't need a total life overhaul, just a slightly better way to get through the day.
Following Dry January, I supported the team day-to-day, creating calm, cool, and collected designs for Recess’ social and email, and custom illustrations for their mini “margarita” party pack launch.
Role: Art Director & Designer
︎︎︎ Organic and paid social art direction & design, including animated content, email marketing, and custom illustrations.
