ARIH x BTS LA LAUNCH
Client: ARIH x BTS
Agency: CNC
CNC Agency was tapped to introduce ARIH, a BTS-inspired food and beverage wellness brand, to the LA market through an immersive, three-day experiential pop-up at Westfield Century City.
We translated the Arirang rhythm into a physical guest journey that balances high-energy sampling with quiet, meditative pauses, merging BTS-inspired creativity with refined Korean wellness.
Role: Art Director & Senior Designer
︎︎︎ Visual & Spatial Design: Defined the visual identity and curated the atmosphere where food, drink, and environment met to embody the brand’s core pillars: Health, Happiness, and Harmony, expressed through comfort, focus, and balance.
︎︎︎ Production: Led the 2D design team to deliver high-quality, production-ready assets, ensuring all met strict quality and brand standards.
Executive Creative Director: Jane Morledge
Creative Director: Drea Velazquez
Design Director: JJ Mendoza
Art Director: Chiaki Samonte
Sr. Strategist: Sheenie Yip
2D Designers: Jessica Makarevich, Tori Kwon
3D Designers: Marlyka Williams, Rene Gibson
Prop Stylist + Photographer: Elise Apffel
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