Koala NYFW Pop-Up
Client: Koala
Agency: CNC
We transformed a raw Tribeca loft into an immersive, multi-sensory brand experience for Australian furniture brand Koala during New York Fashion Week. Over three days, this residential space served as a high-visibility destination for NYC fashion creators.
Role: Senior Art Director
︎︎︎ Creative Strategy & Concepting: Envisioned and executed an Aussie lived-in showroom meets cozy house party concept, moving away from traditional retail displays.
︎︎︎ Spatial & Experiential Design: Curated a layered, lived-in aesthetic utilizing dark wood accents, rich jewel tones, sculptural lighting, and vintage furniture to anchor the raw industrial architecture.
︎︎︎ Brand Integration: Seamlessly blended a complementary array of premium Australian brands into an effortlessly cool, authentic NYC apartment setting that encouraged guests to stay, connect, and immerse themselves in the brand.
︎︎︎ Production: Led the 2D design team to deliver high-quality, production-ready assets, ensuring all met strict quality and brand standards.
Creative Director: JJ Mendoza
Sr. Art Director: Chiaki Samonte
Sr. Acct. Manager: Caitlin Stevens
Sr. Producer: Matthew Fischer
2D Designer: Jhean Leigue
3D Designer: Laura Pressler
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